Regional Marketing Manager

4 weeks ago


Egham, United Kingdom CHG-MERIDIAN UK Full time

As a key representative for the CHG-MERIDIAN UKI market, you will be responsible for planning and delivering marketing initiatives to drive demand and foster brand awareness within the UKI market.

Key responsibilities:

Regional Marketing Strategy: Management and execution of the regional Marketing Strategy, aligned with the overall Group Marketing Strategy and considering the unique characteristics of the market.

Market Intelligence: Exchange with the Go-To-Market team on market trends, competitor activities, and customer insights to adapt regional marketing strategies and identify new opportunities for the UKI region.

Sales Alignment: Close collaboration with the Sales teams while understanding the strategic market and customer needs. Alignment of the marketing efforts with the Marketing and Sales management objectives and planning of joint data-based call-to-action plans to drive overall success.

Lead Generation and Demand Generation: Execution of brand, nurturing and lead generation activities and Go-To-Market programs to engage with prospects and customers and to increase the sales pipeline.

Performance Measurement and Marketing Analytics: Monitoring and analysis of the effectiveness of marketing campaigns and activities while using data-driven Martech insights to optimize performance and ROI (Return on investment).

Management and responsibility for the UKI marketing budget.

Our commitment to diversity, equity, and inclusion:

CHG-MERIDIAN UK embraces individuals from all backgrounds and perspectives to create a welcoming and collaborative workplace through the recruitment process. We are committed to equal opportunity and diversity while promoting a work environment that is free from discrimination and harassment. All individuals are treated with fairness, respect, equality, and dignity.



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