Marketing Strategy Specialist

4 days ago


Egham, Surrey, United Kingdom EMR | Specialist in Marketing Recruitment Full time
  • Our client, a leading global specialist pharmaceutical and luxury skincare company, is seeking a skilled Brand Manager to join their team. This is a fixed-term contract opportunity for a 12-month duration.

This role reports directly into the Director of Branding Strategy & Creative and involves leading cross-functional teams to ensure alignment with brand strategies across product development, marketing, and events.

The successful candidate will be responsible for developing and executing brand strategies to drive brand awareness, equity, and growth across owned, paid, and earned channels. They will also lead on all media planning and buying globally, utilising existing relationships with media owners and negotiating rates.

:

  • Develop and execute brand strategies to drive brand awareness, equity, and growth across owned, paid, and earned channels.
  • Lead cross-functional teams to ensure alignment with brand strategies across product development, marketing, and events.
  • Carry out reviews of existing customer segmentation work and redefine if the needs of the business change.
  • Lead on all media planning and buying globally, utilising existing relationships with media owners and negotiating rates.
  • Review existing brand partnerships strategy, select, develop, and drive brand partnership initiatives forward for the business globally.
  • Develop and deliver brand-specific marketing strategies and campaigns for the brand.
  • Measure and analyse the effectiveness of brand marketing initiatives using data-driven insights to inform and drive future decision-making.
  • Liaise with scientific and technical teams to establish and distil concepts for briefing the creative teams.
  • Lead on messaging and communications for advertising campaigns and press releases in close liaison with the VP of Communications.
  • Build and maintain strong relationships with stakeholders, including internal teams and external partners, such as event suppliers, brand partners, and media owners.

The ideal candidate will have proven expertise and experience developing core marketing activities over time, ideally working with complex concepts in an international setting. Experience leading marketing teams, including developing people, infrastructure, and tools necessary for long-term success, is also essential.

Salary range: £60,000-£65,000.



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