Global Marketing Manager
3 weeks ago
We are seeking a commercially driven Marketing Manager to lead sales enablement and marketing strategies for Gartner IT conferences. This individual will be responsible for creating and executing complex marketing and digital campaigns resulting in paid self-service registrations or qualified sales leads.
Key Responsibilities:
- Develop and execute sales enablement and marketing strategies for Gartner IT conferences.
- Create and execute complex marketing and digital campaigns.
- Work closely with conference program management, sales enablement teams, and client-facing sales and service delivery associates to achieve conference registrations.
- Develop engaging, value-based messaging and multi-channel marketing approaches.
- Drive and consume client and conference attendee survey data and competitive analysis to craft messaging and inform market opportunity assessments and campaign strategies.
- Partner with Conference Strategic Sales & Services Planning team, Sales Operations & Comms to drive effective and consistent communications across sales and service organizations.
Requirements:
- Bachelor's Degree preferred.
- Metrics-driven and insatiably curious with a minimum of 5+ years' experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels.
- Experienced marketing leader and partner to sales and client-facing stakeholders.
- Exceptional project management skills.
- Data-driven and analytical; experience with Google Analytics a plus.
- Great interpersonal, collaborative and oral/written communication skills.
Gartner is an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability.
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