Strategic Media Effectiveness Leader

1 week ago


Pulborough, West Sussex, United Kingdom Michael Page Full time

A senior role has arisen for a Strategic Media Effectiveness Leader to drive marketing investment optimization across all channels. This 12-month FTC contract offers hybrid working, with accountability for leading the planning and measurement of global media investment.

About the Opportunity

This exciting opportunity is part of a global organization with excellent brand awareness and growth prospects. The successful candidate will lead a talented team, working on market-leading budgets and driving ROI through innovative media mix models.

The Role
  • Deliver continual improvement in marketing investment through data-driven insights and strategic planning.
  • Lead cross-functional teams and agencies to drive improvements in future campaigns.
  • Develop and report on media audits, providing actionable insights for brand and campaign performance.
  • Oversee annual budget planning, engaging teams and providing recommendations for budget allocation.
  • Support brand managers in activations and optimization, building strong relationships across functions.
Requirements
  • Expertise in leading innovative media mix models and understanding the media landscape, digital marketing, and econometrics.
  • Proven track record in marketing effectiveness and sourcing consumer insights that drive business change.
  • Strong collaboration skills, with ability to constructively challenge and influence positively.
  • Proven experience in developing and managing measurement frameworks.
  • Excellent line management experience.
What We Offer

A competitive salary, hybrid working, and the chance to work for a leading global brand. Estimated salary: £90,000 - £110,000 per annum.



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