Global Marketing Insights Director
1 week ago
We are seeking a highly skilled Global Marketing Insights Director to join our team. This role offers a unique opportunity to drive marketing investment optimization and improve return on investment (ROI) through data-driven insights and strategic planning.
About UsOur client is a global organization with an excellent brand reputation and growth opportunities. The successful candidate will lead a talented team, working on market-leading budgets and driving innovation in media mix models.
The Job Description- Develop and implement a comprehensive marketing strategy, aligning with business objectives and driving ROI.
- Lead cross-functional teams and agencies to deliver improved campaign results.
- Maintain and develop media audit processes, providing actionable insights for brand and campaign performance.
- Oversee annual budget planning, ensuring alignment with business goals and recommending optimal budget allocation.
- Collaborate with brand managers to optimize activations and drive business outcomes.
- Expertise in media mix modeling, econometrics, and digital marketing.
- Proven experience in marketing effectiveness and consumer insight development.
- Strong leadership and collaboration skills, with ability to influence positively.
- Experience in developing and managing measurement frameworks.
- Excellent line management experience.
A competitive salary, hybrid working, and the opportunity to work for a leading global brand. Estimated salary: £80,000 - £100,000 per annum.
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Global Marketing Performance Lead
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Effectiveness Director
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Global Purchasing Director
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Strategic Media Effectiveness Leader
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Media Investment Optimization Manager
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Strategic Media Manager
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Supply Chain Director
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Purchasing Director
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German DACH Sales Manager
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German DACH Sales Manager
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The Workshop | Senior Sales Advisor
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