Global Marketing Insights Director

1 week ago


Pulborough, West Sussex, United Kingdom Michael Page Full time

We are seeking a highly skilled Global Marketing Insights Director to join our team. This role offers a unique opportunity to drive marketing investment optimization and improve return on investment (ROI) through data-driven insights and strategic planning.

About Us

Our client is a global organization with an excellent brand reputation and growth opportunities. The successful candidate will lead a talented team, working on market-leading budgets and driving innovation in media mix models.

The Job Description
  1. Develop and implement a comprehensive marketing strategy, aligning with business objectives and driving ROI.
  2. Lead cross-functional teams and agencies to deliver improved campaign results.
  3. Maintain and develop media audit processes, providing actionable insights for brand and campaign performance.
  4. Oversee annual budget planning, ensuring alignment with business goals and recommending optimal budget allocation.
  5. Collaborate with brand managers to optimize activations and drive business outcomes.
Key Skills and Qualifications
  • Expertise in media mix modeling, econometrics, and digital marketing.
  • Proven experience in marketing effectiveness and consumer insight development.
  • Strong leadership and collaboration skills, with ability to influence positively.
  • Experience in developing and managing measurement frameworks.
  • Excellent line management experience.
What You'll Get

A competitive salary, hybrid working, and the opportunity to work for a leading global brand. Estimated salary: £80,000 - £100,000 per annum.



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