Culture and Entertainment Director

1 month ago

London, Greater London, United Kingdom Havas Media Group Spain SAU Full time
Senior Culture Director - Fixed Term Contract

Agency : Havas Play

Job Description Summary :

Havas Play is a leading agency that helps brands play meaningfully in culture, creating branded entertainment and experiences that people want to spend time with. We live it, breathe it, and believe in the power of culture to drive brand and business growth.

We work with some of the most well-known brands and rights holders across sport and entertainment, including top-tier clients in the gaming, music, and fashion industries.

Job Description :

We are seeking a Senior Culture Director to join our team on a Fixed Term Contract until the end of July 2025. As a key member of our Activation Team, you will play a crucial role in driving the growth of opportunities for our team both internally and externally.

The Senior Culture Director will be responsible for creating and executing talent, creator, and influencer marketing strategies for a diverse roster of clients, as well as exploring new business opportunities. This senior role involves close collaboration with creative, strategy, and account management teams to bring brand stories to life through impactful partnerships with talent, influencers, creators, and communities.

Purpose of Role :

This unique role within our Talent, Creator, and Influencer Marketing team involves working closely with strategy, creative, and social teams, as well as the wider HKX agencies. You will manage a diverse client roster and proactively seek growth opportunities both within HKX and externally. Your responsibilities include fostering innovative collaborations with influential artists, talent, influencers, creators, subcultures, and communities, and playing a key role in expanding the Talent, Influencer, and Creator offering.

Key Responsibilities :

  • Develop and execute strategic and creative talent, creator, and influencer programs for clients' brands and brand portfolios, providing trusted guidance.
  • Plan, create, and deliver top-tier talent, creator, and influencer programs across the client base.
  • Share extensive knowledge of the sports and culture landscape, including networks, trends, insights, and social media.
  • Maintain a robust network of contacts to enhance client work and agency offerings.
  • Identify partnership opportunities with key opinion leaders and influential figures in culture, spanning sports, fashion, art, gaming, and music.
  • Act as a strategic connector and brand guardian, understanding and engaging with various subcultures, communities, and partners.
  • Elevate your external profile as an industry leader in talent, creator, influencer, and culture marketing.

New Business :

  • Lead, deliver, and win full pitches, collaborating effectively with Strategy & Creative Teams to build strong relationships with prospective clients.
  • Engage confidently with clients, identifying potential growth areas and driving new revenue by spotting and developing new Talent, Influencer, and Creator opportunities.
  • Actively create new business opportunities and promote Havas Play through networking and consistent outreach.
  • Utilise the Meaningful Brands in Culture proprietary tool, methodology, and proposition to identify opportunities with prospective clients.
  • Connect with peers in HVL and Havas Network agencies to drive cross-agency new business opportunities and participate in co-pitches.

Business :

  • Contribute proactively to the agency's vision and business plans as a senior management team member.
  • Provide accurate and timely reporting and forecasting to the CEO, CFO, and other relevant parties.
  • Work closely with account leads to ensure day-to-day financial management processes are completed according to agency procedures.
  • Contribute to the profitability of the Talent, Creator, and Influencer marketing team and the overall agency.
  • Inspire, nurture, guide, motivate, and manage the core and extended team members to ensure peak performance and career growth.
  • Develop the team through a clear talent and training plan, supporting professional growth and departmental objectives.

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