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B2B Marketing Manager
2 months ago
This is an exciting opportunity to join a market leader in B2B publishing and conferences as an Events Marketing Manager.
As the successful candidate, you will take a lead role in expanding the reach and revenue of c8 global conferences during an exciting growth phase for the company.
Key Responsibilities:- Develop and implement high-calibre, coordinated marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns.
- Utilise a mix of channels including but not limited to email, social media and content marketing, to maximise event visibility and registration.
- Use intuitive lead-generation techniques for data capture of new prospects.
- Devise and implement strategies to increase the return rate of event attendees.
- Build and manage databases, keeping data up to date and relevant for every campaign.
- Manage event websites, ensuring they are user-friendly and optimised for conversion.
- Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.
- Develop and deliver content marketing strategies that enhance the events' social media.
- Coordinate with Operations and Programming teams to produce marketing deliverables including sponsor material post-event reports.
- Work with the Product Marketers to ensure event marketing aligns with the overall marketing strategy.
- Minimum of 3 years of B2B Events marketing experience, preferably with experience in conferences and awards.
- Ideally experience working in the B2B financial, data or market intelligence sectors.
- Experience devising or influencing events pricing strategies is beneficial.
- Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets.
- Confident use of Excel, CRM and Marketing Automation platforms (SalesForce & Pardot ideally).
- Solid experience using social media marketing (ideally LinkedIn Ads).
- Excellent written and verbal communication skills in English.
- Good eye for design and ability to produce high-quality marketing materials.
Marketing Talent | Marketing Recruitment Experts is a leading recruitment agency specialising in marketing and events recruitment. We are passionate about connecting talented professionals with exciting career opportunities in the marketing and events industry.
We are committed to providing a personal and tailored service to our clients and candidates, ensuring that we find the perfect fit for every role. If you are looking for a new challenge in the marketing and events industry, please get in touch with us today.
