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Customer Insights Analyst

2 months ago

London, Greater London, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled Customer Insights Analyst to join our team at Frasers Group. As a key member of our digital analytics function, you will play a crucial role in connecting the dots across our customer data.

Key Responsibilities
  • Leverage multiple data sources, including Google Analytics, transactional databases, and advertising platforms, to create a comprehensive view of our customers.
  • Work closely with data engineering to prioritize a roadmap of data models and automations to meet our analytics needs.
  • Utilize visualization tools, such as PowerBI or Looker, to scrutinize large datasets and present findings to senior management and wider digital teams.
  • Support the team in delivering a framework of periodic analysis and reporting, communicating customer performance effectively.
  • Measure the effectiveness of our customer communication through experimentation and incrementality.
  • Develop relationships with data engineering, commercial analytics, and other business stakeholders to ensure continuity in definitions and data governance.
  • Build tools and educate the wider team to promote a data culture and democratize our data.
Requirements
  • Proficiency in SQL (required) and R/Python (desirable).
  • Strong visualization skills, including experience with PowerBI, Looker, or Tableau.
  • Extensive experience working in analytics or business intelligence within an ecommerce or retail setting.
  • Good understanding of applying customer analytics core concepts, such as LTV, CAC, RFM, Churn, and NPS/CSAT.
  • Expert communication skills, with the ability to adapt presentation style to suit the audience.
  • A passion for data and natural curiosity for uncovering insightful information.
  • Keen interest in the future of customer analytics, including lifetime value and retention.
  • Experience building or briefing data models in a cloud environment, such as BigQuery, Snowflake, or Redshift.
  • Ability to work autonomously, building strong working relationships with key stakeholders across CRM, Membership, trading, and other digital functions.
What We Offer

As a Customer Insights Analyst at Frasers Group, you will have the opportunity to work on high-impact projects, develop your skills, and contribute to the growth and success of our business. We offer a dynamic and supportive work environment, with opportunities for professional development and career advancement.