Strategic Affiliate Marketing Leader
3 weeks ago
We are looking for a skilled Affiliate Marketing professional to join our team at The Portfolio Group. As Senior Manager, Leadership, you will play a key role in driving revenue growth and lead generation through strategic affiliate marketing initiatives.
Key Responsibilities:- Drive Revenue Growth: Collaborate with the Head of Demand to develop and implement affiliate marketing strategies that drive new business lead generation and bolster revenue streams.
- Expand Affiliate Network: Identify and onboard new affiliate partners globally, enhancing the range and quality of offers in our marketplace.
- Manage Affiliate Relationships: Oversee end-to-end relationship management, from outreach and negotiation to nurturing and performance evaluation, with third-party affiliate platforms such as Awin, Tradedoubler, and Rakuten.
- Optimize Ad Inventory: Develop and maintain a high-quality ad inventory within the platform, working with both direct and reseller partners to optimize ad placements and secure exclusive offers.
- Monitor Performance: Regularly report to senior management on affiliate program performance, providing insights and recommendations for growth.
- Proven track record in affiliate marketing, with a focus on driving revenue growth and lead generation in a B2B environment.
- Strong experience in ad campaign creation, management, and optimization.
- Exceptional analytical skills with a knack for data-driven decision-making.
- Creative mindset with a passion for building and activating networks and communities.
- Excellent communication and interpersonal skills for building and maintaining relationships with affiliate partners.
- Detail-oriented and highly organized, capable of managing multiple projects simultaneously.
- Experience in managing a small team is a plus.
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