Affiliate Marketing Lead

3 weeks ago

Manchester, United Kingdom boohooMAN Full time

About the Role


As a key member of our team, you will be responsible for leading the strategy and overall management of the boohoo global affiliate programs across several markets.



Key Responsibilities

  • Owning and developing the channel's strategy to ensure we maintain a best in class approach, setting high standards for the team, group & wider industry.
  • Responsible for effectively executing the channel's global, annual budget with regular forecasting and updates to senior marketing leadership
  • Lead direct reports in the team to execute activity, driving forward the channel in a passionate manner & continuously giving them opportunity for learning & development
  • Leading the day-to-day management and optimisation of boohoo Affiliate accounts across global markets in line with business goals & focuses
  • Monitor and analyse performance against key KPIs and make suggestions for optimisation
  • Quarterly planning with key partners/ networks to keep the strategy focused and refreshed
  • Initiate and implement ideas to grow affiliate activities across the different markets in line with the needs of the business and KPI targets
  • Work closely with the trade team to plan and manage the Affiliate promotions schedule – strategizing promotional offers based on business and profit performance
  • Test and trial tactics – Review of new affiliates or new technologies and identify those which are fitting to grow the affiliate programmes
  • Lead commercial negotiations with new and existing partners, working with procurement and the wider group where needed
  • Oversee the management of validation process and approve invoices
  • Regularly audit the Affiliate channel to identify gaps and opportunities
  • Strategic management of wider/larger partnerships such as Student partners and influencer networks
  • Partnership vetting, identifying non-compliant activity and recognizing the necessary actions to take
  • Be fully competent in all technical aspects of the channel's functionality, including being aware of new technology or upcoming changes which may impact
  • Proficient with wider partnership opportunities, utilising a plethora of partners to drive sales revenue growth via efficient spend and/or drive ancillary revenue into the business
  • Collaborate with teams across the business (Marketing, Product, Business Intelligence, Finance, Eccoms etc.) to align Affiliate marketing with wider priorities and objectives.
  • Build strong relationships with teams from the affiliate network and/or other external partners to drive the channel forward
  • Provide support and training to junior members of the affiliate team, conducting 1-1's, annual reviews and input to development plans. Provide members of the wider marketing team/ business support to help them understand the affiliate channel


About Us

At boohooMAN, our philosophy is simple: Innovate. Create. Repeat. Born in 2013 with a vision to become the number one destination in men's fashion, boohooMAN is growing fast and expanding internationally.



We want to be the world's number one streetwear brand, and our affordable and accessible looks have allowed us to push boundaries and bring the latest styles to life.



What We Offer

We empower our people, giving them freedom and autonomy to learn and grow in their roles. We're passionate, agile, creative and one team.




  • You'll get the opportunity to take part in our various share schemes
  • Core hours enable you to flex your working times around your needs on an ad hoc basis
  • Benefits that support your health and wellbeing
  • There's up to 40% discount off our all of our brands
  • Our social calendar? Next level
  • With HQs in Manchester and London and offices across the globe (some are dog friendly), we offer a buzzing atmosphere and the boohoo family culture wherever you work

#LI-ZB1 #marketing

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