Affiliate Marketing Executive

6 months ago

Manchester, United Kingdom boohoo group Full time

As Affiliate Executive you will report to, and work closely with the Affiliate Manager and other team members, along with colleagues from the wider marketing department across a range of campaigns and activities - working with traditional affiliate incentive partners, student partners, influencer networks and new initiatives to drive growth.

**Your team**

We’re boohoo, and we’re a brand on a mission. We want to be everything for fashion, for everyone. Customers count on us for the latest trends, collections and inspiration so they can have the wardrobe of their dreams. But we care about more than just fashion. We champion wellbeing and sustainability too. Dropping over 500 new products a week means our customers have choice, can look their best, feel confident and be empowered.

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

**What you'll be doing**
- You will be responsible for the day-to-day running and optimisation of several affiliate programs.
- Measurement and reporting of the affiliate channel; monitoring results and analysing performance against key KPIs and ROI targets, to make suggestions for future optimisations.
- Responsible for organising and booking exposure across a range of verticals and activities based on data, past learnings, and making suggestions for future optimisations and improvements.
- Initiate ideas for activities across the different markets in line with the needs of the business.
- Manage the promo Affiliate schedule, working alongside trade teams to strategies on the best promotional offers based on business and profit performance.
- Pro-actively look to trial, activate, and retain new and existing opportunities with Affiliates for growth.
- Regular quality control checks and exposure auditing across affiliate partners - along with reviewing competitor/ market activity.
- Partnership vetting and managing the approvals of new partnerships onto our affiliate programmes.
- Opportunities to attend conferences across the country and world to expand knowledge of the industry and create/ maintain key relationships.
- Briefing of assets to design teams to share with affiliates to ensure creative and the brand image are up to date and relevant to time of year/ market
- Collaborate with teams from the affiliate network and/or Manage direct relationships with key affiliate partners & manage required level of service from affiliate network to ensure up to standard as per out agreement
- Communication of business trends, focuses & collaborations to affiliates to ensure maximum support, gathering record of exposure to report back to the business on campaign support delivered
- Wider partnership management & support where required across off-network partner types such as gift cards, refer-a-friend, buy now pay later media & ancillary revenue partners

**Working with us**

To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty - you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.

**More about you**
- Experience with affiliate marketing, ideally within the fashion industry
- Knowledge of affiliate platforms, partners and programmes
- Good working knowledge of using analytics tools
- Strong communication skills
- Strong Excel and numerical skills
- Strong negotiation, analytical and implementation skills

**Why join us**

We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.
- You’ll get the opportunity to take part in our various share schemes
- Core hours enable you to flex your working times around your needs on an ad hoc basis
- Benefits that support your health and wellbeing
- There’s up to 40% discount off our all of our brands
- Our social calendar? Next level
- With HQs in Manchester and London and offices across the globe (some are dog friendly), we offer a buzzing atmosphere and the boohoo family culture wherever you work

LI-ZB1 #marketing #strategy #creative #LI-HYBRID

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