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Strategic Growth Marketing Lead

1 month ago

London, Greater London, United Kingdom Squiz Full time

We are currently looking to add a Growth Manager to our Global marketing team. The successful candidate will be an energetic, go-getter, who loves to try out new technologies, embrace new marketing trends and drive the team towards achieving results.

The Growth Manager will work within the Global Demand Generation team and will be directly responsible for the ideation, creation and execution of a growth strategy that will help drive revenue. Key areas of focus include web CRO & SEO, paid social media, paid search, CRM, and experimentation to identify the most effective tactics.

Key Responsibilities:

1. Growth Strategy: Develop and execute a comprehensive growth marketing strategy focused on acquisition and revenue growth.

2. Experimentation: Design, implement, and analyze experiments across channels to identify the most effective tactics.

3. Funnel Optimization: Analyze & optimize the sales & marketing funnels to maximize conversion rates at every acquisition stage. Take segmentation, lead scoring, intent data and personalized outreach to the next level.

4. Data: Use analytics tools to track and report on key growth metrics, and make data-driven recommendations for continuous improvement. Harness internal data, and develop a robust external data set to fuel signals and intelligence.

5. Acquisition: Lead efforts to acquire new logos through paid & organic channels.

6. Market Research: Conduct growth testing and market research to identify trends, opportunities, and potential threats to inform growth strategies.

7. Budget Management: Monitor and report on the performance of growth campaigns and initiatives, providing actionable insights and recommendations for future improvements.

8. Partnership: Work closely with GTM enablement, partnerships, sales, product and engineering, and customer care teams to align growth initiatives.

About Squiz: We are an innovative company that is open to new ways of working and ready to shake things up, modernise our marketing and hack our way to growth. We're looking for someone that can spearhead that change and isn't afraid to challenge the status quo.

Requirements:

1. At least 5 years of experience in a demand generation/digital marketing role in B2B, ideally in SaaS

2. Hands-on experience in marketing automation tools, building end-to-end workflows for multi-channel campaigns. Experience with Hubspot and Clay is ideal.

3. Strong understanding and experience working in SEO and CRO

4. Strong understanding and prior experience managing paid media campaigns

5. Budget and project management skills