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Strategic Growth Marketing Lead
1 month ago
We are seeking a highly skilled and data-driven Strategic Growth Marketing Lead to join our team at Transferroom Limited.
Job Description:- Company Overview: Transferroom Limited is a hyper-growth B2B SaaS Marketplace on a mission to change the football transfer market for the better. We empower football clubs, agents, and players with real-time market intelligence and direct access to a global network of decision-makers.
- Key Responsibilities:
- Collaborate with commercial teams to identify and nurture new prospects for our club and agency B2B products, driving high-quality leads into the sales pipeline.
- Develop, execute, and optimize demand and lead generation campaigns to acquire quality contacts, generate leads, and accelerate sales pipeline growth.
- Work closely with Data and Product teams to leverage product-led growth (PLG) strategies and optimize campaign performance.
- Partner with the Product Marketing team to drive go-to-market (GTM) activities for new products and features.
- Lead efforts to optimize our website, SEO, and digital user journeys, focusing on lead capture and conversion, in collaboration with Content and Marketing Operations teams.
- Manage digital marketing activities across LinkedIn, Instagram, and paid search channels to drive targeted traffic and leads.
- Work closely with Sales to identify high-priority prospects and deploy account-based marketing tactics.
- Collaborate with Marketing Operations and Data teams to refine target segments for optimized campaign reach.
- Coordinate with the Events team and Brand & Content teams to manage targeted events (both online and offline) for demand generation and sales opportunities.
We are looking for a highly experienced and skilled Strategic Growth Marketing Lead with:
- 7+ years of experience in demand generation and lead generation, including digital marketing, with a background in both B2B SaaS and B2C being a plus.
- Proficient in website optimization (CRO), email, and paid digital campaigns (LinkedIn, Instagram, and others), with hands-on experience in HubSpot or similar marketing automation tools.
- Strong analytical skills and a data-oriented approach to improving campaign performance and ROI.
In return for your hard work and dedication, we offer:
- A competitive salary of £80,000 - £100,000 per annum, depending on experience.
- Employee assistance programme.
- 25 days holiday plus bank holidays.
- Life insurance.
- Pension plan.
- Enhanced parental leave.
- Learning budget for everyone.
- A generous employee Referral Bonus scheme.
- Team building days and events.
- Cycle-to-work scheme and an annual travel season ticket loan.
- 'Matched Giving' programme where we donate when our employees donate.
We are a fast-scaling, category-creating company with smart teammates who love what they do. With a unique combination as a scale up with security, we have an 86% Employee Satisfaction Score and a Likelihood to Recommend score of 8.