Marketing Manager Influencer Growth Strategist

4 weeks ago

London, Greater London, United Kingdom HelloFresh Full time
About The Team

This is a unique opportunity for a strategic growth-focused candidate to scale and take ownership of some of our most exciting influencer channels in a high-performing, growing team. We thrive off collaborating and being focus-minded to reach our common Growth goals. Everyone feels like a valued member of the team in an engaging and supportive environment. We are given trust and autonomy to manage our different channel budgets to produce exciting and innovative campaigns. We are fast-moving and constantly on the go - we look at ways to make an immediate impact, so be ready to be reactive and forward-thinking.

We are very data-orientated here at HelloFresh, and we are driven by the performance and results we generate for the business. We can actively see our contribution in the Growth Marketing team and that's what makes us passionate about what we do.

Job Summary

We are seeking a highly strategic and data-driven Influencer Performance Manager to lead our influencer marketing efforts in the UK market. In this role, you will own and optimise our influencer performance channels, primarily focusing on Instagram and YouTube, while also exploring opportunities in emerging channels such as Podcasts. Your primary objective will be to drive profitable customer growth by leveraging innovative strategies, optimising campaigns for maximum impact, and ensuring a positive return on investment (ROI).

  • Manage influencer channels (Instagram, YouTube, and potentially Podcasts) for HelloFresh and Green Chef in the UK market, focusing on profitable growth.
  • Develop and implement data-driven strategies for customer acquisition and retention, ensuring a strong ROI.
  • Stay updated on market trends and customer insights to create effective, targeted campaigns.
  • Oversee influencer campaigns from start to finish, including talent selection, contract negotiation, and campaign activation.
  • Collaborate closely with the brand team to align content with campaign goals and audience engagement.
  • Support the brand team by providing expertise in creative briefing, talent recommendations, and contract negotiation.
  • Manage relationships with influencers, agencies, and internal teams, securing long-term collaborations.
  • Monitor and optimise partnerships and campaigns by tracking performance metrics and implementing improvements.
  • Use a data-driven approach to report on key performance metrics like CAC and ROI, offering insights for campaign optimisation.
  • Develop testing plans and propose new strategies to keep campaigns innovative and effective.
What You'll Get in Return

You will receive a competitive salary of £60,000 - £80,000 per annum, depending on your experience. Additionally, you will enjoy a range of benefits, including:

  • 70% off HelloFresh or Green Chef boxes
  • Company pension scheme
  • Gym membership
  • Bupa private medical insurance (including dental & family cover options)
  • Electric vehicle scheme
  • Mental health first aiders and an employee assistance programme
  • Dog friendly office (London site only)
  • If in the office, enjoy a free breakfast every day
  • Eye care scheme
  • Cycle to work scheme
  • Group Life Assurance
Location

The role is based in London, specifically at the HelloFresh Farm, 60 Worship Street, EC2A 2EZ.

Hybrid Working Policy

We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you're applying for, please consult with your recruiter.

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