Senior Influencer Marketing Strategist

3 days ago


London, Greater London, United Kingdom Wargaming Full time

About the Role

We are seeking an experienced Senior Influencer Marketing Strategist to lead our influencer marketing efforts for a new live-service game. As a key member of our team, you will develop and execute a comprehensive influencer strategy to elevate our game's visibility and attract a robust player base.

The ideal candidate will have a strong background in influencer marketing, leadership skills, and experience working with gaming influencers. You will be responsible for allocating and managing the influencer marketing budget effectively across different regions and platforms.

Key Responsibilities

  • Develop and execute a comprehensive influencer marketing strategy for the game's reveal, launch, and ongoing operations.
  • Lead and nurture the Influencer Marketing team, promoting a culture of innovation and collaboration.
  • Allocate and manage the influencer marketing budget effectively across different regions (Americas and Europe), platforms (YouTube, Twitch, TikTok, etc), and talents.
  • Lead key initiatives like a Content Creator Program or a Twitch Extension.
  • Identify, recruit, and manage relationships with influencers and agencies, ensuring alignment with our game's brand and target audience.
  • Negotiate influencer contracts, overseeing deliverables, timelines, and compensation.
  • Ensure influencer content is creative, authentic, and drives the audience into the game.
  • Monitor content production and campaign performance, leveraging insights to optimize future strategies.
  • Collaborate with marketing teams (Performance, PR, Creative, Social Media) to integrate influencer content into broader marketing efforts.
  • Stay updated on industry trends, new platforms, and influencer marketing best practices to continuously improve strategies and tactics.

What We Offer

  • A competitive salary of $120,000 per year.
  • A comprehensive benefits package, including 5 weeks of annual leave, up to 10 personal days, career development opportunities, language courses, meal card contribution, transportation allowance, premium private healthcare, mental well-being program, multisport employee discounts, personal gaming account, and company events.
  • A dynamic and multicultural work environment with a diverse team of professionals from around the world.

About Wargaming

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has become one of the leaders in the gaming industry with 15 offices worldwide, including studios in Chicago, Prague, Shanghai, Tokyo, and Vilnius. Our flagship products include free-to-play hits World of Tanks, World of Warships, and World of Tanks Blitz.



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