Head of Marketing Process Optimization

2 weeks ago


London, Greater London, United Kingdom IAG Loyalty Full time
Job Title: Marketing Transformation Director

We are seeking a highly skilled Marketing Transformation Director to join our team at IAG Loyalty. This role offers a unique opportunity to drive marketing transformation and lead a small team of talented professionals.

As a Marketing Transformation Director, you will be responsible for designing and implementing processes, technologies, and methodologies to power our overall marketing strategy and increase our success.

Your key responsibilities will include:

Key Responsibilities
  1. Process Optimisation: Drive process optimisation to make our marketing operations more effective and efficient.
  2. Marketing Automation and Effectiveness: Deliver increased marketing automation and engagement through the exploration of new tools and techniques.
  3. Contact Strategy and Test and Learn: Inspire the team to deliver the best customer contact strategy through cross-touchpoint customer journey mapping and collaboration with Product Teams.
  4. Results, Insight and Analytics: Focus on driving results and delivering insights to inform our marketing strategy.
Requirements
  • A minimum of 5 years of experience in a lead role within a Marketing function.
  • Proven experience of end-to-end marketing technology implementation projects.
  • Solid understanding of leading martech solutions in practices such as CRM & Personalisation/Content Mgmt/Ad Tech/Optimisation/Tracking/Analytics/Attribution.

This role offers a competitive salary of £80,000 - £100,000 per annum, depending on experience.



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