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Marketing Operations Manager

2 months ago

Reading, Reading, United Kingdom Unit4 Full time
Marketing Operations Manager

We are seeking a highly skilled Marketing Operations Manager to join our team at Unit4. As a key member of our marketing team, you will be responsible for building, measuring, and optimizing our marketing programs to drive growth and revenue.

Key Responsibilities:
  • Process Management: Design and document scalable processes to enable the marketing team to be more effective in their daily work and drive alignment within the department.
  • Performance Measurement: Monitor performance, develop insights, make recommendations, and implement optimization across MQOs, SQOs, pipeline, content, channels, and campaigns.
  • Infrastructure: Maintain and improve our marketing automation platform (Marketo) and assist with improving the marketing stack.
  • Lead Management: Support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts.
  • Data Management: Work closely with IT/RevOps to ensure data is syncing seamlessly in Dynamics and Marketo for accurate and up-to-date attribution, lead management, and reporting.
Requirements:
  • Marketing or Business Operations degree
  • B2B Tech marketing experience with at least 3+ years of admin experience in Marketo (Expert certification desirable), strong experience with Dynamics 365 and 6sense.
  • 3 – 5 years experience of working in marketing operations or managing multiple systems in a mature Martech stack
  • Strong analytical skills, able to draw insights and intelligence from marketing data.
  • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices.
  • A good understanding of database structure, data hygiene, analytics, and attribution.
  • Demonstrated experience owning and running the governance of a large marketing automation platform.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes.
  • Working knowledge of GDPR regulations.
  • HTML and CSS skills, editing and modifying landing page templates
About Unit4:

At Unit4, we offer a culture built on trust, balance, talented colleagues, a commitment to sustainability, and a safe and inclusive working environment. We're a fast-paced, high-growth, people-centric company, delivering enterprise software for a great people experience, and offering our own people a host of benefits and development opportunities.