Marketing Operations Director
4 weeks ago
The Role
As a key member of the Rapid7 team, you will play a critical role in driving the company's marketing operations forward. In this strategic leadership position, you will be responsible for overseeing the marketing technology stack, building data-driven insights, and unlocking innovation and increased performance for the overall marketing team.
Responsibilities:
- Lead a high-performing team of 10+ and mentor them to scale and grow.
- Develop a vision and strategy for Marketing Operations, ensuring intelligent decisions through precise analysis and effective execution of marketing programs.
- Own the marketing operations roadmap, evaluating and implementing marketing technology to meet the department's needs.
- Establish the measurement approach and standards across the marketing function, defining marketing metrics and KPIs.
- Design and manage the tracking, attribution, and reporting on all marketing activities to provide insights on the most effective channels and inform decisions.
- Act as a strong advocate driving marketing transformation and modernization projects through all phases, from buy-in through implementation.
About You
- 7-10+ years of experience in a B2B marketing operations function, preferably in SaaS.
- 3-5+ years of experience leading, managing, and developing a team.
- Strong familiarity with Salesforce.com (SFDC), specifically with lead management, as well as Marketo.
- High proficiency in business analysis tools, including Microsoft Excel, Google sheets, Tableau, and/or PowerBI.
- Skilled in process management, able to identify, organize, and map business flows.
- Able to tell a succinct, actionable story through data, communicating complex data concepts in ways that marketing leaders and other functions will understand.
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