Comprehensive Lead Generation Strategy Executive

2 weeks ago


London, Greater London, United Kingdom Salt Full time
Key Responsibilities
  1. Develop and implement a comprehensive lead generation strategy to meet company revenue goals
  2. Utilise advanced tools and platforms (e.g., Cognism, Lusha, Apollo.io, Google Map Extractor) to scrape, filter, and enrich data for targeted lead lists
  3. Ensure the provided data is accurate, high-quality, and aligned with sales team requirements
  4. Plan, execute and manage lead generation campaigns and nurture them through the funnel
  5. Work with the content and design team to create compelling ads and email marketing campaigns
  6. Manage A/B testing and optimise campaigns based on conversion rates, click-through and cost per lead
  7. Work with the sales teams to optimise lead scoring models and MQLs


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