Social Media Strategist Lead
15 hours ago
We are looking for an experienced Director of Digital Engagement to lead our social media team at Adanola.
This is a key leadership role, requiring someone who can develop and execute a comprehensive social media strategy, drive brand awareness, and engage with our online community.
The successful candidate will have a proven track record of growing social channels and driving measurable results, with expertise in all major social media platforms and a deep understanding of their best practices, algorithms, and emerging trends.
Responsibilities:
- Develop and Execute Social Media Strategy: Create and implement a comprehensive social media strategy aligned with business goals, focusing on brand building, engagement, and customer acquisition.
- Leverage industry trends and data analytics to keep the brand at the forefront of social media innovation.
- Drive campaigns across Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, and emerging platforms.
- Lead and Manage Team: Oversee a team of content creators, community managers, and social strategists, collaborating closely with marketing, creative, and e-commerce teams to deliver a cohesive brand voice.
- Analyse Performance and Provide Insights: Monitor, track, and analyze the performance of social media campaigns, providing actionable insights and recommendations for optimisation.
- Use KPIs such as engagement rate, follower growth, reach, conversions, and ROI to measure success.
- Provide regular reports to senior leadership on social media performance, upcoming trends, and opportunities for improvement.
Qualifications & Skills:
- 5+ years of experience in social media management, with at least 2 years in a leadership role, preferably within the fashion, beauty, or lifestyle sectors.
- Proven track record of growing social channels and driving measurable results in engagement, followers, and revenue.
- Expertise in all major social media platforms, with a deep understanding of platform-specific best practices, algorithms, and emerging trends.
- Strong creative vision with the ability to drive innovative campaigns that capture audience attention with a keen eye for aesthetics and detail.
- Analytical mindset with experience using tools such as Google Analytics, Dash Hudson, or similar to report on metrics.
- Excellent communication and organisational skills, with the ability to manage multiple projects in a fast-paced environment.
Estimated Salary: £60,000 - £80,000 per annum, depending on experience.
Why Adanola?
We're on a mission to becoming everybody's everyday uniform and we need great people with great attitudes to help work towards that. Adanola genuinely cares about the people we employ and as we grow will continue to always put People, Product and Profit, in that order. We're just getting started so you need to be ready to roll your sleeves up and get stuck in but in the most exciting and challenging way.
Benefits:
- Bonus structure for all employees
- Day off on birthday
- 25-day holiday minimum
- Amazing city-centre office space
- Subsidised food at Everyday Café
- Unlimited free coffee
- Private Medical Insurance
- Flexible workplace
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