Social Media Strategist

14 hours ago


Manchester, United Kingdom Adanola Full time

Adanola is seeking a highly skilled Social Media Strategist to lead the development and execution of our social media presence. This role will be responsible for shaping our online reputation, driving brand awareness, and fostering engagement with our audience.

As a key member of our team, you will oversee the creation and implementation of a comprehensive social media strategy aligned with business goals. You will have expertise in all major social media platforms, with a deep understanding of platform-specific best practices, algorithms, and emerging trends.

We are looking for someone with a proven track record of growing social channels and driving measurable results in engagement, followers, and revenue. Your strong creative vision and analytical mindset will enable you to drive innovative campaigns that capture audience attention with a keen eye for aesthetics and detail.

Key Responsibilities

  • Develop and implement a comprehensive social media strategy aligned with business goals.
  • Leverage industry trends and data analytics to keep Adanola at the forefront of social media innovation.
  • Foster strong relationships with our online community, responding to comments, DMs, and inquiries in a timely and authentic manner.
  • Monitor sentiment and feedback, acting as Adanola's voice while nurturing a positive and engaged following.
  • Provide regular reports to senior leadership on social media performance, upcoming trends, and opportunities for improvement.

Requirements & Qualifications

  • 5+ years of experience in social media management, with at least 2 years in a leadership role, preferably within the fashion, beauty, or lifestyle sectors.
  • Expertise in all major social media platforms, with a deep understanding of platform-specific best practices, algorithms, and emerging trends.
  • Strong creative vision with the ability to drive innovative campaigns that capture audience attention with a keen eye for aesthetics and detail.
  • Analytical mindset with experience using tools such as Google Analytics, Dash Hudson, or similar to report on metrics.
  • Excellent communication and organisational skills, with the ability to manage multiple projects in a fast-paced environment.

Benefits & Perks

  • Bonus structure for all employees
  • Day off on birthday
  • 25-day holiday minimum
  • Amazing city-centre office space
  • Subsidised food at Everyday Café
  • Unlimited free coffee
  • Private Medical Insurance
  • Flexible workplace
  • Monthly well-being allowance
  • 50% staff discount

We offer a competitive salary of £60,000 - £80,000 per annum, commensurate with experience.



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