Creative Media Strategist
4 days ago
Welcome to BEAUTY BAY, where we're on a mission to revolutionize the beauty industry with innovative and engaging content. As a Creative Media Strategist, you'll play a crucial role in crafting trend-led social media campaigns that drive brand awareness and engagement.
About You:
You have 12-18 months of experience in a similar creative media role, with a strong background in content creation and social media reporting. Your ability to work independently and as part of a wider team will be essential in delivering high-quality content that resonates with our Gen-Z audience.
Responsibilities:
* Develop innovative and engaging social media content across platforms, with a focus on TikTok and Instagram* Collaborate closely with the Brand, Marketing, and Product Development teams to ensure social media content supports and enhances product launches, brand campaigns, and promotions* Help concept and deliver compelling campaigns that align with the brand's objectives and Gen-Z audience* Stay up-to-date with current beauty trends, pop culture, and social media trends, leveraging this knowledge to create content that resonates with our audience* Create and execute content plans and calendars, ensuring consistent delivery of high-quality, trend-led social content* Craft compelling visual stories that speak to our Gen-Z customer, domestically and internationally, across beauty categories like make-up, skincare, haircare, and wellness* Measure and analyse the performance of social media content to optimise strategies, increase engagement, and drive results* Maintain a consistent brand voice and aesthetic across all social media content, ensuring alignment with BEAUTY BAY's brand identity* Collaborate with the in-house design, photography, and video teams to produce high-quality assets that elevate our social media presence* Represent the Brand Team as a brand guardian, proactively championing content, trend, and community insights in wider forums and collaborating with the wider Brand Team on the ideation of opportunities to grow brand awareness* Proactively research, collate, and share opportunities and learnings from the social media industry and high-performing brands to ensure BEAUTY BAY are always ahead of the trend curve and working to best practice
Salary: £35,000 - £45,000 per annum (dependent on experience)
This is an exciting opportunity to join a dynamic team and contribute to the growth and success of BEAUTY BAY.
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