Digital Analytics Expert
5 days ago
Salt, a leading retailer, seeks an experienced Digital Analytics Expert to drive digital and website analytics across its digital ecosystem. This pivotal role involves delivering actionable insights to enhance conversion rates and optimize media spend efficiency.
- Hybrid working in Manchester (2 days onsite per week)
- Immediate start, 6-month FTC contract
- £40,000 salary
Key Responsibilities:
- Partner with the team to develop a robust "test and learn" roadmap, supporting experiments with relevant analytics and insights to drive continuous improvement
- Conduct deep-dive analyses into onsite behavior, identifying trends and opportunities to optimize the user experience and conversion pathways
- Deliver insights into the customer journey, with a focus on understanding and improving the conversion funnel, identifying drop-off points, and proposing solutions
- Collaborate closely with the Digital Product team to assess the impact and success of newly launched digital features, using data to inform feature enhancements and future development
- Lead the evolution of the reporting function, working with data visualization experts to ensure dashboards are tailored to business needs and provide relevant, easy-to-digest insights
Requirements:
- 3+ years of experience in Digital Analytics, and experience working in medium/large online businesses
- Proven experience in digital analytics, with a strong focus on website analytics and conversion rate optimization
- Proficiency in analytical tools and insights tools such as Google Analytics and Power BI
- Strong understanding of eCommerce metrics, conversion funnels, and customer journey mapping
- Ability to translate data into actionable insights and communicate them effectively to stakeholders
- Experience with A/B testing and a "test and learn" approach
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