Digital Analytics Specialist
5 days ago
Salt is currently working with a leading retailer that prioritises delivering exceptional products and services for pet owners. We are seeking a skilled Conversion Rate Optimisation Analyst to join our team on a fixed-term contract.
This role plays a pivotal part in driving digital analytics across all elements of the digital ecosystem. As a Conversion Rate Optimisation Analyst, you will deliver actionable insights to enhance conversion rates and optimise media spend efficiency.
- Hybrid working in Manchester (2 days onsite per week)
- Immediate start, 6-month contract
- £40,000 salary
- Analyse user behaviour across digital touchpoints using web analytics tools, and develop insights from data trends, user journey analysis, and customer feedback to identify potential optimisation opportunities
- Design, implement, and manage A/B and multivariate tests to validate hypotheses and measure the effectiveness of optimisation strategies.
- Create and maintain a testing roadmap based on data-driven hypotheses and business goals, and monitor test performance, interpret results, and provide recommendations for successful rollout or further testing.
- Funnel Flow Analysis: Deliver insights into the customer journey, with a focus on understanding and improving the conversion funnel, identifying drop-off points, and proposing solutions
- Feature Performance Measurement: Collaborate closely with the Digital Product team to assess the impact and success of newly launched digital features, using data to inform feature enhancements and future development
- 3+ years of experience in Digital Analytics, and experience working in medium/large online businesses
- Proven experience in digital analytics, with a strong focus on website analytics and conversion rate optimisation
- Proficiency in analytical tools and insights tools such as Google Analytics and Power BI
- Strong understanding of eCommerce metrics, conversion funnels, and customer journey mapping
- Ability to translate data into actionable insights and communicate them effectively to stakeholders
- Experience with A/B testing and a "test and learn" approach
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