Digital Analytics Director of Transformation
5 days ago
About Trakken GmbH
We are a leading consultancy for the Google Marketing Platform and Google Cloud, offering a comprehensive suite of services to help businesses leverage the power of Google's ecosystem. Our team is diverse, international, inspiring, and operates in a fast-growing digital environment.
The Role
As a Digital Analytics Director of Transformation, you will play a key role in delivering our digital analytics projects for clients. You will be responsible for implementing and managing analytics tools, leading marketing analytics projects, and collaborating with specialists to drive business growth.
- Main Responsibilities:
- Communicate project status with clients on a regular basis.
- Support migrations from client-side to server-side tagging.
- Develop and maintain dashboards and reports to visualize key performance indicators (KPIs).
- Collaborate with other team members to deliver comprehensive solutions for clients.
Requirements
- Strong experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementation and management.
- Strong understanding of digital analytics concepts, methodologies, and best practices.
- Familiarity with using Google Cloud for digital analytics, such as BigQuery for GA4 data export and Cloud Run for sGTM.
- SQL, JavaScript, and Firebase experience are strong additional skills.
Benefits
- Competitive salary: €80,000 - €110,000 per year.
- Opportunity to work on challenging and impactful projects for a diverse range of clients.
- Be part of a dynamic and growing team.
- Learn and develop your skills in the field of digital analytics.
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