Digital Analytics Director

2 days ago

Manchester, United Kingdom ENGINEERINGUK Full time

Digital Analytics Director

TRKKN is a global leading consultancy for the Google Marketing Platform and Google Cloud, offering a comprehensive suite of services to help businesses leverage the power of Google's ecosystem. With an interdisciplinary team of experts in digital analytics, conversion optimization, ad tech, advanced analytics & AI, cloud engineering, and tech & data strategy, we act as a catalyst for cutting-edge digital marketing solutions. Our team is diverse, international, inspiring, and operates in a fast-growing digital & technological environment.

This provides the ideal and dynamic work environment for individuals with a hunger for growth, responsibility, and the desire to shape their future. With Google in close proximity, the learning and development opportunities at TRKKN are limitless.

The Role

As a Digital Analytics Director, you will play a key role in delivering TRKKN's digital analytics projects for clients. You will be responsible for implementing and managing analytics tools, leading marketing analytics projects, and collaborating with specialists to drive business growth.

Responsibilities
  1. Implement and manage analytics tools such as Google Analytics 4 (GA4), and Google Tag Manager (GTM) for clients, including features Consent Mode and Enhanced Conversions.
  2. Consult with clients to understand their marketing analytics objectives, and leverage advanced capabilities in Google Analytics and Google Marketing Platform to deliver value.
  3. Communicate project status with clients on a regular basis, including presentations when required.
  4. Build strong client relationships that create more value for clients as we better understand their business needs.
  5. Support migrations from client-side to server-side tagging.
  6. Develop and maintain dashboards and reports to visualize key performance indicators (KPIs).
  7. Collaborate with other team members, including cloud engineering, ad tech specialists, data scientists and digital marketing experts, to deliver comprehensive solutions for clients.
  8. Stay up-to-date on the latest digital analytics trends and technologies.
Qualifications
  1. Strong experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementation and management, including Server-Side Tag Manager (sGTM).
  2. Strong understanding of digital analytics concepts, methodologies, and best practices.
  3. Familiarity with using Google Cloud for digital analytics, such as BigQuery for GA4 data export and Cloud Run for sGTM.
  4. Excellent problem-solving and analytical skills.
  5. Ability to communicate complex technical concepts in a clear and concise manner.
  6. Strong attention to detail and organisational skills.
  7. SQL, JavaScript, and Firebase experience are strong additional skills.
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