Senior Channel Marketing Manager
3 weeks ago
About the Role:
Kohler Mira Ltd. is seeking a highly motivated Senior Channel Manager to join our Consumer and Direct To Consumer Communications team on a 12-month contract.
Key Responsibilities:
- Define and execute the communications strategy for our DTC and Consumer audiences aligned to our strategic plan.
- Seek to understand the DTC and consumer shopper journeys to create effective communications strategies that drive brand preference both direct and through consumer channel partners.
- Execute our annual media, social, PR and digital communications plans.
- Utilize and analyze data and insight to define strong DTC and Consumer communications strategies.
- Drive the brand strategy through all communications channels, working closely with the Senior Channel Manager for Consumer channels to influence plans through consumer channel partners.
- Responsible for the execution of multi-channel communications plans including the annual media, social, PR and digital marketing plans.
- Define and manage the DTC data strategy roadmap and execution as an enabler to our DTC strategy.
- Owns the PR, Social, DTC and Media A&P budget and is able to show ROI.
- Analyses and reports on campaign and promotions performance and uses information to develop action plans to address underperformance and report monthly to the Service Steering Committee.
- Partners with the Brand Visualisation manager to inform the direction for content development required for DTC and consumer channels.
- Works with the Digital Transformation team's web and salesforce service teams to influence and inform the enhancements required to deliver DTC OKRs.
- Works closely with the customer service leadership team to deliver the service value proposition – tone of voice and value proposition – and support sales conversion through the contact centre.
- Has overall ownership of the front end of the website, managing new pages, content updates and promotional execution.
- Builds a strong accountable team by setting clear OKRs, helping create strong development plans and managing performance.
About Kohler Mira:
Kohler Mira Ltd. is a leading manufacturer of high-quality products, including Mira Showers, Rada, and Kohler UK. We are committed to design, innovation, and providing a single level of quality regardless of price. Our company values diversity and inclusion to drive our business results and create a better future every day for our diverse associates, consumers, partners, and global communities.
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Cheltenham, Gloucestershire, United Kingdom Kohler Co. Full timeAbout the RoleWe are seeking a highly motivated and experienced Senior Channel Manager to join our Consumer and Direct To Consumer Communications team at Kohler Co. This is a 12-month fixed term contract based in Cheltenham, with a salary up to £50k subject to skills and experience, plus a fantastic package including company bonus and access to our flexible...
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Cheltenham, Gloucestershire, United Kingdom Kohler Co. Full timeAbout the RoleWe are seeking a highly motivated and experienced Senior Channel Manager to join our Consumer and Direct To Consumer Communications team at Kohler Co. As a key member of our marketing team, you will be responsible for defining and executing the communications strategy for our DTC and Consumer audiences aligned to our strategic plan.Key...
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