Senior Channel Manager
3 weeks ago
About the Role
We are seeking a highly motivated and experienced Senior Channel Manager to join our Consumer and Direct To Consumer Communications team at Kohler Co. As a key member of our marketing team, you will be responsible for defining and executing the communications strategy for our DTC and Consumer audiences aligned to our strategic plan.
Key Responsibilities
- Utilize data and insight to define strong DTC and Consumer communications strategies
- Drive the brand strategy through all communications channels, including working closely with the Senior Channel Manager for Consumer channels to influence plans through consumer channel partners
- Execute multi-channel communications plans, including annual media, social, PR, and digital marketing plans
- Define and manage the DTC data strategy roadmap and execution as an enabler to our DTC strategy
- Own the PR, Social, DTC, and Media A&P budget and demonstrate ROI
- Analyze and report on campaign and promotions performance, using information to develop action plans to address underperformance and report monthly to the Service Steering Committee
- Partner with the Brand Visualisation manager to inform the direction for content development required for DTC and consumer channels
- Work with the Digital Transformation team's web and salesforce service teams to influence and inform the enhancements required to deliver DTC OKRs
- Work closely with the customer service leadership team to deliver the service value proposition – tone of voice and value proposition – and support sales conversion through the contact centre
- Have overall ownership of the front end of the website, managing new pages, content updates, and promotional execution
- Inform the strategic plan and ensure alignment with IBP, flagging barriers to strategy
- Build a strong accountable team by setting clear OKRs, helping create strong development plans, and managing performance
Requirements
- Minimum 5 years in marketing roles and/or related experience
- Broad experience covering digital marketing, customer service, and management of agencies
- A self-starter who can manage multiple projects and hold agencies to account to meet tight deadlines
- Excellent interpersonal skills, excellent attention to detail, and ability to communicate at all levels, including excellent agency briefing skills
- Results-driven, with strong data analysis skills and ability to draw out insight and make recommendations for improvement
About Us
Kohler Co. is a leading global manufacturer of kitchen and bath products, power systems, and other products. We are committed to diversity and inclusion to drive our business results and create a better future every day for our diverse associates, consumers, partners, and global communities.
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