Channel Marketing Manager

2 months ago

Cheltenham, Gloucestershire, United Kingdom Kohler Co. Full time

About the Role

We are seeking a highly motivated and experienced Senior Channel Manager to join our Consumer and Direct To Consumer Communications team at Kohler Co. This is a 12-month fixed term contract based in Cheltenham, with a salary up to £50k subject to skills and experience, plus a fantastic package including company bonus and access to our flexible benefits platform.

Key Responsibilities

  • Define and execute the communications strategy for our DTC and Consumer audiences aligned to our strategic plan.
  • Utilize and analyze data and insight to drive strong DTC and Consumer communications strategies.
  • Drive the brand strategy through all communications channels, including working closely with the Senior Channel Manager for Consumer channels to influence plans through consumer channel partners.
  • Execute multi-channel communications plans, including annual media, social, PR, and digital marketing plans.
  • Define and manage the DTC data strategy roadmap and execution as an enabler to our DTC strategy.
  • Own the PR, Social, DTC, and Media A&P budget and demonstrate ROI.
  • Analyze and report on campaign and promotions performance, using information to develop action plans to address underperformance and report monthly to the Service Steering Committee.
  • Partner with the Brand Visualisation manager to inform the direction for content development required for DTC and consumer channels.
  • Work with the Digital Transformation team's web and salesforce service teams to influence and inform the enhancements required to deliver DTC OKRs.
  • Work closely with the customer service leadership team to deliver the service value proposition – tone of voice and value proposition – and support sales conversion through the contact centre.
  • Have overall ownership of the front end of the website, managing new pages, content updates, and promotional execution.
  • Inform the strategic plan and ensure alignment with IBP, flagging barriers to strategy.
  • Build a strong accountable team by setting clear OKRs, helping create strong development plans, and managing performance.

Requirements

  • Minimum 5 years in marketing roles and/or related experience.
  • Broad experience covering digital marketing, customer service, and management of agencies.
  • A self-starter who can manage multiple projects and hold agencies to account to meet tight deadlines.
  • Excellent interpersonal skills, excellent attention to detail, and ability to communicate at all levels, including excellent agency briefing skills.
  • Results-driven, with strong data analysis skills and ability to draw out insight and make recommendations for improvement.

About Us

Kohler Co. is a leading global manufacturer of kitchen and bath products, power systems, and other products. We are committed to diversity and inclusion to drive our business results and create a better future every day for our diverse associates, consumers, partners, and global communities. As an equal opportunities employer, it is Kohler Co.'s policy to recruit, hire, and promote qualified people in all job classifications without prejudice.

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