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Marketing Automation Specialist
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ConvaTec Inc. is seeking a skilled Marketing Automation Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing marketing automation strategies to drive lead generation, customer engagement, and revenue growth.
Key Responsibilities- Develop and execute marketing automation strategies to optimize customer relationship management and growth opportunities.
- Implement and manage marketing automation tools, including CRM systems and email marketing platforms.
- Collaborate with cross-functional teams to integrate marketing automation into broader marketing and sales initiatives.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing automation efforts and make data-driven recommendations for improvement.
- Stay current with industry trends and best practices in marketing automation to ensure the company remains innovative and competitive.
- Proven experience in marketing automation, with a track record of successful strategy implementation.
- In-depth knowledge of marketing automation platforms and tools.
- Experience in medium to large matrix organizations through periods of transformation.
- Expert in data-led digital marketing with extensive experience essential.
- Strong analytical skills and the ability to translate data into requirements and actionable insights.
Hybrid working arrangement, with 1 day per week in the office.
