Marketing Campaign Strategist
3 weeks ago
Bluebird and One Boat, a non-fiction division at Pan Macmillan, seeks a highly skilled Senior Marketing Executive to join our team. The successful candidate will be responsible for planning and delivering impactful marketing campaigns to drive sales across various UK and international channels.
- Key Responsibilities:
- To develop and execute creative marketing strategies to promote Bluebird and One Boat titles.
- To research and build relationships with online influencers to promote our books.
- To assist the Communications Director and Senior Marketing Manager in marketing campaigns for top-selling authors and lead titles.
- To create engaging video content for marketing campaigns.
- To write and edit copy for marketing materials.
- To design digital marketing assets.
- To ensure campaigns are implemented on budget and within agreed timelines.
Requirements:
- The successful candidate will have at least one year of experience in running their own marketing campaigns, including working with influencers.
- They will be highly skilled in using Microsoft Office and social media platforms to reach diverse audiences.
- Design skills in a program such as Photoshop or InDesign are essential.
- They will be a skilled communicator and able to manage multiple projects simultaneously.
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