Marketing Data Specialist

17 hours ago

London, Greater London, United Kingdom Stripe Full time

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.

About the Role

We are seeking an experienced, creative, results-oriented marketer to join our Global Partner Marketing team. The Platform Partner Marketing Manager will work directly with some of our most strategic SaaS platform partners to understand our joint users, build joint marketing plans, execute co-marketing campaigns to drive customer acquisition and activation, and ultimately help partners grow their business with Stripe.

Responsibilities
  • Define annual joint marketing strategies, objectives, and measures of success with a portfolio of our top SaaS platform partners.
  • Build joint messaging and produce bespoke co-marketing activations with your portfolio of partners.
  • Execute co-marketing plans and activities (e.g. joint email campaigns, co-branded webinars) with partners to drive scaled acquisition of new users and product upsell through partners, and create sales pipeline with and through partners.
  • Integrate partners into Stripe-led campaigns by collaborating with cross-functional marketing teams such as Campaign Marketing, Regional Marketing, and Demand Generation.
  • Track and measure performance of co-marketing activities and share learnings with the rest of the team to identify the most impactful levers to drive customer acquisition and activation through platform partners.
Requirements
  • 8+ years of relevant B2B marketing experience.
  • Experience working as part of a global marketing team with execution across different regions.
  • Proven ability to influence and guide the partner's marketing leadership team to align on objectives and deliver against joint marketing priorities and plans.
  • Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners.
  • Deep understanding of the user journey through and with a partner channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach, growth and revenue.
  • Superb organization and project management skills and the capacity to manage multiple complex projects at once.
  • Excellent analytical skills and the ability to craft actionable insights from complex data.
  • Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions.
  • Experience with demand generation marketing or product marketing.
  • Experience working closely with partners to build joint marketing plans and execute marketing programs and campaigns that drive new customer acquisition and pipeline generation outcomes.

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