Brand and Campaign Insights Manager

4 weeks ago

AshtonunderLyne, Tameside, United Kingdom SAMSUNG Full time

Role Summary

This role sits within the European Consumer & Market Intelligence (EO CMI) team, which exists to understand the overall consumer relationship with the Samsung brand. We build our understanding of the consumer at x-category level and find opportunities to x-sell across our product categories that have genuine appeal to consumers.

The team builds and centralised insight programmes for the benefit of all European subsidiaries. We use a central approach with research agency partners to get the best commercial terms and share CMI standard process across the region. We are a Centre of Excellence – continuously looking for improvements to aid the entire region.

This role will be responsible for leading cross-category insights across our Smartphone, TV and Digital Appliances categories. The role will also lead insight into significant consumer events unrelated to product categories.

Reporting to the Head of MX & Brand Insights, you will own brand research requirements, working in close collaboration with the Campaign Operations Manager on Campaign Insights. You will also work with both the wider Market Insights & Category Insights teams.

You will support business partners, including HQ, European Marketing, Regional Product Managers and Local European Markets, and become a “go-to” specialist for all primary brand and campaign insights.

Key Responsibilities

  • Defining, running and delivering brand and campaign research, including brand tracking, segmentation, concept testing and proposition development.
  • Synthesise data from multiple sources, e.g. trends, market intelligence, social, to build a complete consumer view and drive the use of insights into the business.
  • Act as liaison between HQ teams, EO and local markets; sharing HQ generated insight to drive local markets and EO to engage and act on HQ provided data/insights.
  • Take a proactive lead to guide the business in understanding and reacting to key insights.

Requirements

  • An insight professional with experience of primary research project management within a consumer focused business.
  • A passion for understanding what makes consumers tick and inspiring others to do the same.
  • Ability to design insight programmes to flexibility meet business challenges.
  • Strong analytical and storytelling skills – taking data from various sources (quantitative, qualitative, continuous and ad-hoc), and building it into simple, clear and compelling stories in order to produce tangible and meaningful insight.
  • Experience of drawing insight learnings from Social consumer data.
  • Experience of partner agency management and relationship building.
  • Pragmatic approach to working, delivering at speed but at the same time ensuring quality.
  • Strong inter-personal, influencing and networking skills.
  • Confident communicator with ability to challenge and probe teams to ensure decisions make good business sense.
  • Highly organised; able to prioritise and effectively communicate plans.
  • Rigorous attention to detail and strong focus on accuracy.

What does success look like?

  • The smooth and effective running of brand and campaign insight programmes.
  • Active discovery and contribution of consumer insights to grow the Samsung brand across all product categories.
  • Being a valued insight consultant to key stakeholders.

Benefits of working here at Samsung include:

  • Hybrid working (3 days office & 2 days at home).
  • Bonus Scheme.
  • Pension contribution.
  • 3 x volunteering days each year.
  • Holiday - 25 days per annum plus bank holidays and an additional day off for your birthday.
  • Access to staff sales discounts on a wide range of Samsung products.
  • Access to discount shopping portal.

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

We create the future by fostering a diverse culture to drive sustainable growth.

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