Digital Marketing Specialist

2 days ago


West Midlands Combined Authority, United Kingdom Halfords Group PLC Full time

**About Us**

At Halfords Group PLC, we're passionate about inspiring and supporting a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range.

We're dedicated to providing our customers with an integrated, unique, and convenient service experience. From e-bike and electric vehicle servicing to on-demand solutions, we're committed to delivering exceptional results.

**Job Summary**

We're seeking a skilled Digital Marketing Specialist to join our Performance Marketing team. As a key member of our team, you'll play a vital role in helping us continually improve our organic performance.

You'll need to be analytically minded, understand the power of digital marketing, and have a desire to progress your career in SEO. If you're passionate about staying up-to-date with the latest industry trends and best practices, we want to hear from you.

Key Responsibilities:

  1. Support the day-to-day activity of our over-arching SEO strategy.
  2. Work closely with our wider teams on product launches, new page designs, and content production, ensuring SEO is a key consideration throughout.
  3. Offer advice and support in the implementation of on-page optimization based on insights and research.
  4. Identify technical SEO elements and issues that require fixing and resolving.
  5. Closely monitor keyword research, rankings, and report back on performance.

Requirements:

  • At least 1-2 years' experience in SEO or digital marketing, either in-house or at an agency.
  • Demonstrable experience in implementing SEO and undertaking SEO-based research.
  • A desire to learn more about SEO and become an expert in this area.


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