Freelance Digital Marketing Specialist

2 days ago


West Midlands Combined Authority, United Kingdom Halfords Group PLC Full time
Job Title: Freelance Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our Performance Marketing team at Halfords Group PLC. As a key member of the team, you will play a vital role in improving the organic performance of our online presence.

This is an exciting opportunity for an experienced SEO Executive to take their skills to the next level and contribute to the success of our digital marketing efforts. If you have a passion for search engine optimization and a desire to stay up-to-date with the latest algorithm updates and best practices, we want to hear from you

The ideal candidate will have a strong understanding of technical SEO and be able to interpret complex data using tools like Excel and Google Sheets. With at least 1-2 years of experience in implementing SEO strategies and conducting keyword research, you will be well-equipped to drive results and improve our online visibility.

We offer a competitive salary of £30,000 - £40,000 per annum, depending on experience, and a comprehensive benefits package that includes in-house training and support to help you develop your skills and expertise.

Key Responsibilities:
• Support the day-to-day activity of our SEO strategy.
• Work with wider teams on product launches and content production.
• Offer advice on on-page optimization and identify technical SEO elements and issues.
• Stay up-to-date with algorithm updates and search engine guidelines.
• Conduct keyword research and monitor rankings.

Required Skills and Qualifications:
• At least 1-2 years of experience in SEO or digital marketing.
• Strong understanding of technical SEO and ability to interpret complex data using Excel and Google Sheets.
• Experience with Ahrefs/SEMRush, Screaming Frog, Lumar, or equivalent third-party SEO tools.

Benefits:
• Competitive salary: £30,000 - £40,000 per annum.
• Comprehensive benefits package including in-house training and support.

Others:
This is a full-time opportunity.

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