Digital Marketing Lead
1 day ago
About Halfords Group PLC
We are a specialist retailer leading the market through customer-driven innovation and a unique product range. Our mission is to inspire and support a lifetime of motoring and cycling.
Job Details
• Location: Worcestershire, UK
• Salary: Up to £45,000 per annum
Job Description
As a Digital Marketing Lead at Halfords Group PLC, you will be responsible for formulating and delivering our SEO strategy across technical capability, content marketing, keyword targeting, and outreach projects. You will work closely with cross-functional teams, including Marketing, Digital, Trading, and our digital agencies.
You will effectively lead our SEO agency team, ensuring projects are delivered on time and drive uplifts in performance. Communication with senior management teams will be key to progress updates and performance analysis.
Key Responsibilities:
- Formulate and deliver the SEO strategy
- Implement and manage SEO processes
- Work cross-functionally with Marketing, Digital, Trading, and digital agencies
- Effectively lead the SEO agency team
- Communicate back to the business on SEO performance and strategy progress
Required Skills and Qualifications
- Strong understanding and passion for SEO
- Proven track record in delivering results across all elements of SEO
- Up-to-date knowledge of the latest trends and best practices in SEO
- Strong link building and content marketing experience
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