Digital Marketing Specialist

4 weeks ago


West Midlands Combined Authority, United Kingdom Halfords Group PLC Full time

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. A deep understanding of the complexities of SEO and how it fits into the overall marketing and digital mix are also essential.

Key Responsibilities

  1. Develop and execute a comprehensive SEO strategy across technical capabilities, content marketing, keyword targeting, and outreach projects.
  2. Implement and manage SEO processes supported by a leading agency, ensuring seamless collaboration and effective project delivery.
  3. Work closely with Marketing, Digital, Trading, and Digital Agencies to drive cross-functional alignment and achieve business objectives.
  4. Lead the SEO agency team, ensuring timely project completion and driving performance uplifts.
  5. Communicate SEO performance and strategy progress to senior management teams, providing actionable insights and recommendations.
  6. Oversee the governance of SEO across various cross-functional teams and Halfords.com, ensuring market-leading practices and cutting-edge solutions.
  7. Report monthly on SEO performance to senior management teams, highlighting key achievements and areas for improvement.

Skills & Experience

Proven expertise in SEO, with a strong understanding of the latest trends and best practices.Stay up-to-date with industry developments, actively participating in the SEO community and sharing knowledge with the team.Refine the SEO process and activities to ensure they remain market-leading and cutting-edge.Strong link building and content marketing experience, with a focus on delivering high-quality results.

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