Digital Marketing Specialist
4 weeks ago
About us
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. A deep understanding of the complexities of SEO and how it fits into the overall marketing and digital mix are also essential.
Key Responsibilities
- Develop and execute a comprehensive SEO strategy across technical capabilities, content marketing, keyword targeting, and outreach projects.
- Implement and manage SEO processes supported by a leading agency, ensuring seamless collaboration and effective project delivery.
- Work closely with Marketing, Digital, Trading, and Digital Agencies to drive cross-functional alignment and achieve business objectives.
- Lead the SEO agency team, ensuring timely project completion and driving performance uplifts.
- Communicate SEO performance and strategy progress to senior management teams, providing actionable insights and recommendations.
- Oversee the governance of SEO across various cross-functional teams and Halfords.com, ensuring market-leading practices and cutting-edge solutions.
- Report monthly on SEO performance to senior management teams, highlighting key achievements and areas for improvement.
Skills & Experience
Proven expertise in SEO, with a strong understanding of the latest trends and best practices.Stay up-to-date with industry developments, actively participating in the SEO community and sharing knowledge with the team.Refine the SEO process and activities to ensure they remain market-leading and cutting-edge.Strong link building and content marketing experience, with a focus on delivering high-quality results.-
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