Digital Marketing Specialist

4 days ago


West Midlands Combined Authority, United Kingdom Halfords Group PLC Full time

At Halfords Group PLC, we are seeking a skilled Digital Marketing Specialist to join our team. This role offers a competitive salary of £35,000 per annum, along with opportunities for growth and development.


The successful candidate will have previous experience in digital marketing, particularly in SEO and content creation. They will be responsible for supporting the company's SEO strategy, collaborating with teams on product launches, and offering advice on on-page optimization.



  • Key Responsibilities:

    • Support the day-to-day activity of our SEO strategy.
    • Work closely with the Performance Marketing team to drive business growth through SEO.
    • Identify technical SEO elements and issues that require fixing.
    • Conduct keyword research, monitor rankings, and report back on performance.

The ideal candidate should have a strong understanding of technical SEO, on-page, off-page, and content. They should also be proficient in using Ahrefs/SEMRush, Screaming Frog, Lumar, or equivalent third-party SEO tools.



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