Interim Head of Marketing

3 days ago

West Midlands, United Kingdom next level - marketing, creative, PR & digital recruitment Full time

About the Company

We are delighted to be working with an established consumer brand, to recruit a skilled Interim Head of Marketing into their team.


Description

As Interim Head of Marketing you'll be pivotal in shaping a marketing strategy that both drives short term performance and supports long term brand development and reputation.

Key responsibilities:

  • Developing and refining performance marketing strategies across all channels
  • Driving customer acquisition and increasing retention
  • Budget management and optimisation with oversight of the full marketing budget
  • Driving a data first approach to budget planning and marketing investments
  • Leading the go-to-market execution of campaigns
  • Develop reporting mechanisms to monitor the effectiveness of marketing activities


Experience

To be considered for this position, you'll need to have a proven track record as a Head of Marketing or Marketing Director in a smaller business, within a retail or consumers goods market.

You'll be experienced in:

  • digital marketing expertise across PPC, social, CRM, email, affiliates, retargeting
  • ideally experience additionally in traditional media channels
  • experienced in brand campaigns and new product launches
  • management of multi channel marketing strategies with budgets of £15mn+
  • excellent commercial acumen
  • confident and experienced in working cross functionally
  • exceptional leadership and team development skills


Remuneration

  • Excellent salary package which can be disclosed when the position is discussed.
  • Hybrid working

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