Brand Management Specialist
6 days ago
We are seeking a highly skilled and motivated Brand Management Specialist to join our team at Mattel. As a key member of our Marketing Team, you will be responsible for developing and executing local Brand Franchise strategies in partnership with the Senior Brand Manager.
Main Responsibilities:
- Develop and execute local Brand Franchise strategies in partnership with the Senior Brand Manager.
- Collaborate closely with the Marketing Team for effective brand management.
- Manage media agencies and collaborate with external partners on delivering standout campaigns with clear results and learnings.
- Contribute to joint meetings with top markets and global teams offering feedback for the UK market.
- Partner with the global, sales, finance and planning team for day-to-day management of the UK business.
- Manage local A&P spend management in line with brand priorities.
- Share learnings of best practice within regional and global teams.
We are looking for a candidate with:
- Marketing/Commercial experience at a similar level within Brand Marketing in Toys, FMCG or licensed consumer goods or Franchise Management experience (preferably in the children's entertainment sector).
- Degree in Marketing, Sales, Business Administration preferred.
- Ability to build strong and effective relationships with many stakeholders.
- Strategic thinking ability and able to demonstrate creativity through the proposal of new business opportunities.
- Great tactical skills, ability to react quickly to changing situations.
- Fluent in written and spoken English.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.
We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results.
- We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes.
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