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Brand Manager

2 months ago

Slough, Slough, United Kingdom AkzoNobel Full time
About AkzoNobel

We're a leading global paints and coatings company with a rich history of innovation and sustainability. Our portfolio of brands, including Dulux, International, Sikkens, and Interpon, is trusted by customers worldwide. We operate in over 100 countries and are committed to creating a better tomorrow through our products and services.

Brand Manager Role

We're seeking a skilled Brand Manager to join our Customer Marketing function. As a Brand Manager, you'll be responsible for developing and executing shopper activation strategies that drive business growth and customer engagement. You'll work closely with cross-functional teams to create and implement comprehensive marketing plans that meet our business objectives.

Key Responsibilities:
  • Develop and execute shopper activation strategies that align with overall business objectives
  • Lead the development, execution, and evaluation of shopper activation campaigns
  • Collaborate with sales, product development, merchandising, and external partners to ensure cohesive and effective shopper activation initiatives
  • Conduct market and shopper insights research to identify trends, opportunities, and areas for improvement
  • Manage budgets for shopper activation programs and track performance using key metrics and data
  • Oversee relationships with external agencies, vendors, and partners to ensure high-quality execution of activation initiatives
Requirements:
  • Experience in shopper marketing, trade marketing, or a similar role within the retail or FMCG industry
  • Strong understanding of shopper behaviour, retail environments, and marketing principles
  • Proven ability to develop and execute successful shopper activation campaigns
  • Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously
  • Strong analytical skills and experience with performance metrics and data analysis
  • Excellent presentation, communication, and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners
What We Offer

We offer a comprehensive package of benefits, including a competitive salary, 25 days holiday, income protection, staff discount, employee assistance programme, employee life assurance, company pension, and flexible benefits scheme. We're committed to providing a supportive and inclusive work environment that allows our employees to grow and develop their careers.