Head of Performance Marketing Strategist

1 week ago

London, Greater London, United Kingdom Ocean Bottle Full time

About Ocean Bottle

We are a dynamic and growing company dedicated to bringing people together to turn the tide on ocean plastic. Our mission is to make a significant impact in reducing waste and promoting sustainability. We believe that everyone has the right to a clean planet, and we're committed to making that a reality.

Our team is passionate about creating innovative solutions to complex problems. We're looking for a highly skilled and motivated Head of Performance Marketing Strategist to join our marketing team. As a key member of our team, you will play a critical role in shaping the vision, strategy, and plans for driving growth and expanding our performance marketing channels.

Key Responsibilities:

  • Develop and implement data-driven strategies to further scale performance marketing functions across multiple channels while maintaining efficiency
  • Refine a comprehensive framework for evaluating performance marketing spend with a focus on optimising key metrics like CAC, LTV, and ROI
  • Improve Amazon, Paid Search, and Paid Social channel growth metrics
  • Unlock and scale up other channels like LinkedIn, TikTok, YouTube, Affiliates, and any other performance channel opportunities
  • Drive the development of end-to-end marketing and digital acquisition strategies on a global scale (UK, US, EU, and ROW)
  • Manage, optimise, innovate, and expand performance marketing channels through a test-and-learn approach to maximise cost-effective customer acquisition
  • Partner effectively with our brand, creative, and B2B marketing teams to drive a cohesive marketing strategy for the business

About the Role

We're offering a competitive salary of approximately £80,000 per annum, depending on experience. In addition, we offer a range of benefits, including stock options, enhanced annual leave, flexible working, family leave, private medical insurance, mental health support, learning perks, eCommute Programme, Cycle to Work, and an annual team trip.

Required Skills and Qualifications

  • 10+ years' experience within a relevant experience in both D2C and B2B growth marketing
  • Highly data literate with experience of running paid search, social, and Amazon channels in-house
  • Global experience; specifically US GTM strategy development
  • Proven track record of leading successful performance/growth marketing functions and demonstrated significant growth in a turnaround or start-up/scale-up environment
  • Proven record of managing budgets, leading the development of multi-channel consumer growth strategies
  • Self-starter with a high degree of commercial acumen

Equal Opportunities Statement

Ocean Bottle provides equal employment opportunities (EEO) to all employees and applicants. All employment decisions are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, colour, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognised protected basis prohibited by applicable law.

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