International Marketing Director
2 weeks ago
Silverfin, a cloud-first solution provider for accountants, seeks an experienced International Marketing Director to drive strategic growth across the UK and global markets. As part of Visma, Europe's leading cloud software company, this role offers unparalleled opportunities for innovation and expansion.
The successful candidate will develop and execute a comprehensive marketing plan that aligns with the company's broader strategic objectives. Key responsibilities include driving demand generation, growing brand visibility, and fostering internal and external collaborative relationships to drive growth and market penetration.
Key Impact Areas:
- Develop and execute a strategic marketing plan for the UK and Platform
- Drive demand generation through innovative marketing campaigns and initiatives
- Grow the visibility of the Silverfin brand through strategic partnerships, PR, and collaborations with key industry events
Your Responsibilities
- Implement a comprehensive marketing execution plan for Platform and UK business units ensuring alignment with overall business goals
- Collaborate closely with product management to align go-to-market strategy with product roadmap
- Ensure market segmentation and value proposition positioning grows interest and CTAs from targeted prospects
What Will Support Your Success?
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- Extensive experience in marketing, with a focus on go-to-market strategies and demand generation
- Proven track record in managing marketing campaigns, third-party events, and channel marketing
Salary Information
This role is expected to attract a salary in excess of £80,000 per annum, depending on experience. The compensation package also includes regular team activities, collaborative work environment, and opportunities for growth and professional development.
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