Senior Product Marketing Manager

14 hours ago


London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
About the Role

Our client, a leading multi-national publishing brand, is seeking an experienced Product Marketing Manager to join their team in London or remotely. The successful candidate will have a strong background in B2B marketing and product development.

The estimated salary for this role is £60,000 + 10% bonus, plus superb benefits. This includes a hybrid work arrangement with two days per week in the London office.

This exciting opportunity allows the right individual to further their career in B2B product marketing within a market leader.

Key Responsibilities
  • Create comprehensive product marketing strategies covering all stages from pre-launch to post-launch.
  • Partner with product and sales teams to establish clear product messaging, positioning, and target market segments.
  • Manage a small product marketing budget, ensuring optimal fund allocation and tracking return on investment (ROI).
  • Design and implement marketing campaigns to promote pre-product surveys, increasing participation and collecting valuable customer feedback.
  • Oversee communication of product updates and feature releases, ensuring clear and effective market messaging.
Requirements
  • 4+ years' experience in B2B marketing, with some experience in demand generation / lead generation strategies, including lead nurturing.
  • B2B Subscriptions / publishing / information services / market intelligence product marketing experience.
  • Experience working closely with sales / business development functions.
  • Good knowledge of customer data analytics and the ability to convert data into meaningful insight.
  • Good understanding of SEO principles and strategies.
  • Strong experience working with Analytics tools (e.g. Google Analytics) and campaign management systems (e.g. Pardot, Marketo, etc). and CRM (e.g. Salesforce).
  • Excellent communication skills both written and verbal.

This role would suit someone looking to progress their B2B product marketing experience within a leading publishing brand, with excellent opportunities for progressing your career.



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