Senior Event Marketing Specialist

6 days ago


London, Greater London, United Kingdom Plentific GmbH Full time
Job Title

Senior Event Marketing Specialist

About the Role

We are seeking a highly skilled Senior Event Marketing Specialist to join our team at Plentific GmbH. This is a fantastic opportunity to leverage your expertise in event marketing, digital marketing execution, and content creation to drive user acquisition, retention, and revenue growth.

In this role, you will be responsible for developing and executing key marketing initiatives, including event planning, digital marketing execution, and content creation. You will lead internal and external events, webinars, partner marketing initiatives, and social media efforts while overseeing sales enablement and inbound marketing.

Responsibilities
  • Develop and execute event marketing plans for physical and digital formats aligned with company objectives.
  • Collaborate with cross-functional teams to manage event logistics, including venue selection, vendor management, and coordination.
  • Utilise online platforms to engage target audiences and drive attendance.
  • Create compelling event content such as blogs, marketing assets, promotional emails, and newsletters.
  • Manage event budgets and timelines, ensuring timely and cost-effective delivery.
  • Analyse event performance metrics and recommend improvements.
  • Stay updated on industry trends to enhance event marketing strategies.
  • Oversee the creation and maintenance of event landing pages with essential details.
  • Support the marketing team with social media, paid advertising, copywriting, and Canva design tasks.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • 2+ years of experience in events marketing roles, with a proven track record of driving significant user growth and revenue impact via events, trade shows, and digital campaigns.
  • Experience managing performance marketing campaigns across multiple channels, with a deep understanding of metrics, attribution models, and optimisation techniques.
  • A deep understanding of targeting, client journeys, data-driven decision-making, and a passion for driving measurable results.


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