Marketplace Marketing Strategist
1 week ago
In this dynamic role, you will play a pivotal part in driving the growth and visibility of TRIP's brand across Amazon and other e-retail platforms.
About the Position:As Marketplace Marketing Manager at TRIP, you will focus on scaling and optimizing our ad spend through AMS and DSP platforms, enhancing SEO to align with TRIP's brand guidelines, and leading strategic initiatives to build and maintain our online presence.
Responsibilities include ensuring that TRIP's product pages and brand store content stand out while developing and tracking review cultivation strategies.
- Develop and execute advertising campaigns via AMS (Amazon Marketing Services) and DSP (Demand Side Platform) to scale and maximize ROI and brand visibility.
- Implement SEO strategies that align with TRIP's brand guidelines to enhance search rankings and increase organic traffic.
- Maintain and optimize product pages and brand store content to reflect TRIP's brand voice and messaging.
- Collaborate with e-retail partners to design and execute marketing strategies that align with TRIP's objectives.
- Analyze and report on the performance of digital campaigns, SEO effectiveness, and content engagement.
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