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EMEA Senior Marketing Director

1 month ago

London, Greater London, United Kingdom Klaviyo Full time

We are seeking an experienced Senior Marketing Director, EMEA to join our team at Klaviyo. As a global leader in marketing automation software, we empower creators to own their destiny by making first-party data accessible and actionable like never before.

About the Role

This is an exciting opportunity to lead our marketing efforts in the EMEA region, driving demand generation, revenue pipeline, brand awareness, and customer marketing. You will be responsible for developing and executing a strategic regional marketing plan, working closely with global marketing functional leaders and EMEA Sales leadership.

Responsibilities
  • Develop a strategic regional marketing plan to contribute to demand generation, revenue pipeline, brand awareness, and customer marketing
  • Build out yearly marketing plans with budget and headcount requests, in line with the regional targets
  • Report to key stakeholders on the successes and failures of marketing campaigns, using data to back up your arguments and future initiatives
  • Build and develop a strong team of regional marketers to drive marketing initiatives
  • Strategize and build/oversee regionally relevant marketing materials to promote and accurately convey product features and benefits
What We're Looking For
  • Significant experience (10 years +) within B2B marketing with scaling or scaled SaaS companies
  • Proven ability to drive lead generation and customer expansion and retention in B2B SaaS products within EMEA at scale
  • Educated to degree level within a marketing-related field
  • Experience across the whole of the EMEA region beyond the UK
  • Deep understanding of enterprise marketing combined with SMB and mid-market

Estimated Salary: £190,000 - £250,000 per annum