Regional Marketing Director EMEA

23 hours ago

London, Greater London, United Kingdom ICIS Full time
About ICIS

At ICIS, our mission is to optimise the world's resources. We provide critical data and intelligence to help companies make strategic, sustainable decisions. With a comprehensive view of commodities markets, we empower businesses to successfully navigate global value chains.

Job Description

We are seeking an exceptional senior leader to join our diverse marketing community at ICIS. As Head of Marketing EMEA, you will play a pivotal role in supporting the business to achieve its commercial ambitions. The regional Head of Marketing role is responsible for our Go-To-Market (GTM) strategy in EMEA.

Key Responsibilities
  • Create, define, own, and lead the regional GTM strategy for ICIS in EMEA, working closely with the local leadership team to understand and support regional business priorities.
  • Ensure our regional GTM excellence is underpinned by value creation for customers, contributing commercially to our growth drivers and translating our global on and offline strategies to effective regional implementation.
  • Advocate for our defined marketing vision and support in the delivery of our strategic priorities: digital transformation; brand elevation; growth drivers; and team excellence, while driving excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviours to drive high performance.
  • Drive a move away from an historic tactical regional marketing approach to a strategic holistic across the funnel/whole life cycle focus.
  • Build trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Communications & PR, Marketing Strategy, Customer Insight and Analysis teams.
  • Forecasting and budget management. Create regional annual budget proposals, with supporting justification, on-going oversight, tracking, accountability, and reporting.
  • Measuring of marketing sentiment & ROI. Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI.

Salary: £80,000 - £100,000 per annum, depending on experience.

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