Digital Marketing Manager

4 weeks ago

Whyteleafe, Surrey, United Kingdom Ann Summers Full time
Role Overview:

We're seeking a talented Digital Marketing Manager to join our Marketing team. In this role, you will be responsible for executing impactful digital marketing campaigns across all AS digital channels. You will excel in driving performance through analytics and take pleasure in developing innovative strategies based on your market insights and personal experience. As an excellent communicator, you will enjoy collaborating with internal teams and managing relationships with external agencies.

About Ann Summers:

We're the authority in our industry, renowned for our revolutionary toys, gorgeous lingerie, and expert advice. We're a unique brand that strives to EMPOWER, lives to PUSH BOUNDARIES, gets kicks off MAKING IT HAPPEN and is ALWAYS INCLUSIVE.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to achieve business goals.
  • Execute all digital marketing activities, including SEO, PPC, Paid Social, Affiliates, and Display campaigns.
  • Manage engaging content across all digital platforms, adopting a test and learn approach to understand the right message, on the right platform, at the right time.
  • Measure and report performance of all campaigns and assess against KPIs.
  • Utilize performance analytics to identify trends and drive continuous improvement through testing and new initiatives.
  • Manage the digital marketing budget, ensuring cost-effective strategies and tactics.
  • Stay updated on industry trends, emerging technologies, and best practices to maintain a competitive edge.
  • Collaborate with internal teams to align digital marketing efforts with overall business objectives.
  • Effectively communicate with and manage external agencies, keeping them informed about company activities and holding them accountable for channel performance.
  • Be an ambassador for the business and champion the Ann Summers brand values in everything you do.

We're looking for someone who is:
  • An experienced Digital Marketing Manager, ideally within the Retail, Hospitality, or Leisure industry.
  • Possesses strong analytical skills and a data-driven thinker, with a strong knowledge of website analytics tools (, Google Analytics).
  • An amazing stakeholder manager and relationship builder, establishing productive internal and external relationships.
  • Able to prioritize and execute tasks in a fast-paced environment.
  • Up to date on the latest trends and best practices in online marketing and measurement.
  • A person who cares about doing a great job and empowering others with the quality of what they do.

Our Commitment to Diversity:

We're proud to continue embracing inclusion, diversity, and equality in our everyday practices, supporting our people to be themselves. We're committed to building teams with a variety of backgrounds, skills, and views.

What's in it for you?

Being part of the AS family offers some fab benefits, not only is it a great brand to be a part of, but you will also enjoy:
  • 50% staff discount (a colleague favorite)
  • From 33 days holiday (including Bank Holidays) gaining an extra day for each year you're a part of the AS family (up to a max. of 35 days)
  • Holiday purchase scheme
  • A paid day off for your birthday
  • Workplace pension
  • Company perks scheme
  • Sample sales
  • Colleague social events and initiatives
  • Development opportunities through our learning experience platform, THRIVE
  • Wellbeing program through our partnership with the Retail Trust
  • Eye care vouchers
  • Free on-site car park at HO
  • Season ticket loan

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