Marketing Manager

4 weeks ago


Derby, Derby, United Kingdom ASM Global Full time

About the Role

ASM Global is seeking a Marketing Manager to spearhead local CRM, social, and digital marketing for Becketwell Arena. This pivotal role involves managing budgets, crafting captivating content, and bolstering marketing strategies.

Your Responsibilities

  • Develop and execute comprehensive marketing strategies, focusing on CRM, social media, and digital campaigns.
  • Oversee the creation and management of engaging content across social media platforms. Stay informed about industry trends to continuously improve digital content strategies.
  • Partner with internal teams to implement innovative digital campaigns.
  • Build and maintain strong relationships with partners, promoters, and ticketing partners. Monitor ticket sales and assess the effectiveness of promotional activities.
  • Manage marketing budgets and provide accurate ROI reporting.
  • Lead the social media agency, ensure consistent branding, and seek collaboration opportunities with influencers and industry partners.
  • Support the Head of Sales, Marketing & Guest Experience and senior management with additional tasks as required.

We are looking for someone with:

  • Solid understanding of digital marketing strategies and their implementation.
  • Experience with website or content management systems and proficiency in Adobe Photoshop and MS Office (or similar tools).
  • Strong verbal and written communication skills with attention to detail.
  • Experience in creating digital content and managing social media accounts.
  • Understanding of the entertainment industry and current trends.
  • Comfortable working in a fast-paced environment and handling various tasks.
  • Familiarity with analytics tools to track and report on marketing campaign performance.
  • Understanding of customer needs to create effective marketing solutions.

Inclusive Workplace

At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. We welcome discussions about flexible working arrangements and are dedicated to providing a fair and transparent assessment process.



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